--- title: Why Virtue description: Discover why Virtue Payments is the trusted choice for secure, transparent, and values-driven payment processing. Learn how we can empower your business. image: https://virtuepayments.com/hubfs/Why%20Virtue%20Page%20Images/Why%20Virtue%20-%20Featured%20Image%202.png --- [Skip to content](https://virtuepayments.com/why-virtue#main-content) [![Virtue Payments - TM Logo](https://virtuepayments.com/hs-fs/hubfs/Logos/Virtue%20Payments%20-%20TM%20Logo.png?width=1197&height=320&name=Virtue%20Payments%20-%20TM%20Logo.png) ![Virtue Payments - TM Logo](https://virtuepayments.com/hs-fs/hubfs/Logos/Virtue%20Payments%20-%20TM%20Logo.png?width=1197&height=320&name=Virtue%20Payments%20-%20TM%20Logo.png)](https://www.virtuepayments.com?hsLang=en) - [Why Virtue?](https://virtuepayments.com/why-virtue) - [Merchants](https://virtuepayments.com/merchants) Show submenu for Merchants - [Free Terminals](https://virtuepayments.com/free-terminal) - [SaaS Providers](https://virtuepayments.com/saas-providers) - [Partners](https://virtuepayments.com/partners) Open main navigation Close main navigation - [Why Virtue?](https://virtuepayments.com/why-virtue) - [Merchants](https://virtuepayments.com/merchants) Show submenu for Merchants - [Free Terminals](https://virtuepayments.com/free-terminal) - [SaaS Providers](https://virtuepayments.com/saas-providers) - [Partners](https://virtuepayments.com/partners) - [24/7 Support](https://virtuepayments.com/support) Open search Close search [24/7 Support](https://virtuepayments.com/support?hsLang=en) This is a search field with an auto-suggest feature attached. - There are no suggestions because the search field is empty. # Find Out Why Businesses are Making the Switch Trusted payments made easy—backed by honest pricing, proven tech, and support you can count on.  [Get Started](https://virtuepayments.com/contact-us?hsLang=en) ## Our Mission At Virtue Payments™, our mission is simple: **to serve with purpose and heart**. We’re here to help businesses grow by showing up with consistency, honesty, and a genuine commitment to their success. Built on decades of experience and a  belief in doing business the right way, we lead with character, listen closely, and put people first—every time. Experience the Difference ## How We Stand Apart **Our Values** We believe business is about service. Our culture is rooted in **servant leadership**—putting others first, listening well, and always showing up with integrity. Helping our clients succeed isn’t just what we do, it’s who we are. **Our **Experience**** With nearly 40 years of family roots in the payments industry, we bring deep knowledge and proven insight to every partnership. We've seen the industry evolve—and we’ve helped businesses grow through every shift. **Our Support** We’re more than a payments company—we’re a partner. Every client gets direct access to responsive, U.S.-based support and a dedicated advisor who knows their business. When you need us, we’re here. Simple as that. [Get Started](https://virtuepayments.com/contact-us?hsLang=en) ![Business advisor meeting with café owner, shaking hands over counter to celebrate partnership and personalized support from Virtue Payments](https://virtuepayments.com/hs-fs/hubfs/Why%20Virtue%20Page%20Images/Advisor%202.jpg?width=855&name=Advisor%202.jpg) ## Our History For nearly four decades, our family has been dedicated to helping businesses thrive through smarter, more reliable payment solutions. What started as a small, family-driven effort to support local merchants has grown into a legacy of trust, service, and innovation in the payments industry. Built on this foundation, Virtue represents the next chapter—one that brings fresh energy, modern technology, and a renewed commitment to the values that got us here: integrity, partnership, and a genuine passion for helping businesses succeed. We’ve seen the industry evolve, and we’ve evolved with it—always putting relationships first and tailoring solutions to meet the unique needs of every client. At Virtue, we don’t just provide payments—we carry forward a legacy of support, service, and growth for the businesses we proudly serve. ## Each Customer is Unique That’s why we tailor our solutions to fit your goals, your challenges, and your way of doing business. We Proudly Serve: ## [![Auto shop technician accepting contactless payment from customer, showing how Virtue Payments supports fast, reliable transactions in service industries](https://virtuepayments.com/hs-fs/hubfs/Why%20Virtue%20Page%20Images/Auto%20Merchant.jpg?width=800&name=Auto%20Merchant.jpg) Merchants Custom payment options, lower fees, and round-the-clock U.S.-based support—everything you need to confidently grow your business.](https://virtuepayments.com/merchants?hsLang=en) ## [![Focused developer writing code at multi-monitor workstation in modern office, illustrating backend software integration for fintech platforms](https://virtuepayments.com/hs-fs/hubfs/Why%20Virtue%20Page%20Images/Developer%204.jpg?width=800&name=Developer%204.jpg) SaaS Providers Boost your SaaS offering with seamless, all-in-one payment tools—backed by a dedicated advisor and expert support team every step of the way.](https://virtuepayments.com/saas-providers?hsLang=en) ## [![Professional partners shaking hands in modern office, representing business collaboration and trusted relationships through Virtue Payments](https://virtuepayments.com/hs-fs/hubfs/Why%20Virtue%20Page%20Images/Partners%205.jpg?width=800&name=Partners%205.jpg) Partners Partner with us to expand your impact, unlock new revenue streams, and better support the businesses you care about.](https://virtuepayments.com/partners?hsLang=en) ## Hear from Virtue Clients After years of frustration with other processors, Virtue Payments has really impressed us. They've saved us thousands, but what really stands out is the support. It’s responsive, personal, and unlike anything we've experienced before. ![Owner of Pacific Health Foods, Nathan Noll. Extremely satisfied customer testimonial who loves working with Virtue Payments.](https://virtuepayments.com/hubfs/Testimonial%20Photos/Nathan%20Noll_edited-1.avif) Nathan Noll Pacific Health Foods Our old payment system was clunky and overcomplicated. Since switching to Virtue, everything runs smoother. They simplified the entire process, and now it’s easier than ever to accept payments. ![Executive Director of AEBM, Jim Stretchberry, speaks highly about his easy to use system with Virtue Payments designed for non-profit 501c3 donations](https://virtuepayments.com/hubfs/Testimonial%20Photos/IMG_3374_edited-1.avif) Jim Stretchberry AEBM During the pandemic, we had to completely restructure just to stay afloat. Virtue helped us roll out a new POS system and supported us every step of the way. Honestly, I’m not sure we could’ve made it through without them. ![Owner of Sesame Grill, Angela Wu, talks about how Virtue Payments helped them during the pandemic get all new POS system that helped them stayed open](https://virtuepayments.com/hubfs/Testimonial%20Photos/Angela%20Woo_edited-1.avif) Angela Wu Sesame Grill ## Choose Payments with Purpose It’s time for a partner that puts your business first. Let’s connect and explore what’s possible with Virtue. Start the Conversation! [Get Started](https://virtuepayments.com/contact-us?hsLang=en) [![Virtue Payments - TM Logo](https://virtuepayments.com/hs-fs/hubfs/Logos/Virtue%20Payments%20-%20TM%20Logo.png?width=250&height=67&name=Virtue%20Payments%20-%20TM%20Logo.png "Virtue Payments - TM Logo")](https://virtuepayments.com/?hsLang=en) - [Home](https://virtuepayments.com) - [Merchants](https://virtuepayments.com/merchants) - [SaaS Providers](https://virtuepayments.com/saas-providers) - [Partners](https://virtuepayments.com/partners) - [Why Virtue?](https://virtuepayments.com/why-virtue) - [About](https://virtuepayments.com/why-virtue) - [24/7 Support](https://virtuepayments.com/support) - [Contact Us](https://virtuepayments.com/contact-us) # Newsletter Signup Get the latest news, tips, and tricks from Virtue. **Contact Us** (615) 622-0239  |  info@virtuepayments.com 2026 Virtue Payments. 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