Last Updated: May 10, 2025

At Virtue Payments, LLC (“Virtue Payments,” “we,” “us,” or “our”), we respect and value your privacy. This Privacy Policy outlines how we collect, use, and protect your personal information when you visit our website, virtuepayments.com, or engage with our services.

1. Information We Collect

We collect personal and business information you voluntarily provide when you:

• Submit a contact or quote request form
• Sign up for our newsletter
• Schedule a meeting, consultation, or request a rate review

This may include:

• Full name
• Email address
• Phone number
• Business name
• Financial statements (optional, for rate analysis)

We do not collect sensitive identifiers such as credit card numbers, bank account numbers, or EINs.

2. How We Use Your Information

We use the information you provide to:

• Respond to inquiries and requests
• Provide service quotes and merchant account consultations
• Send newsletters or promotional updates (if subscribed)
• Share information with trusted payment processing partners when necessary for onboarding or quote preparation

3. Information Sharing

We do NOT sell your information. We may share your data only with:

• Payment processors and gateway providers we partner with, when necessary for quote generation or onboarding
• HubSpot, which powers our website forms and CRM functions

All partners are required to handle your information securely and only for the purposes agreed upon.

4. Data Storage & Security

All data submitted through our website is stored securely via HubSpot, our third-party service provider. We rely on HubSpot's security protocols, including encryption and access controls, to protect your information. Internally, access to data is restricted to authorized personnel only.

5. Your Rights & Choices

You may request access to, correction of, or deletion of your personal data at any time by contacting us at:

Email: info@virtuepayments.com
Mailing Address: Virtue Payments, LLC, 188 Front St, Suite 116-11, Franklin, TN, USA

We will respond to your request in a reasonable time frame and in accordance with applicable laws.

6. Cookies & Tracking

6.1 What Are Cookies?

Cookies are small text files that are stored on your device (computer, tablet, or mobile) when you visit a website. They are widely used to make websites function more efficiently, as well as to provide information to the site owners. Cookies help us understand how our website is being used, enable certain functionalities, and improve your overall browsing experience.

6.2 How We Use Cookies

We use cookies to enhance and personalize your experience on our website, to analyze traffic and user behavior, and to support our marketing efforts. Some cookies are essential for the site to operate properly, while others are optional and help us tailor our services to your preferences.

By clicking "Accept" on the cookie notice, you consent to the use of all cookies. If you choose to decline non-essential cookies, only essential cookies will be used to ensure the core functionality of the website. You can change your cookie settings at any time by visiting the cookie preferences section of our site.

6.3 Types of Cookies We Use

Essential Cookies

These cookies are strictly necessary for the website to function and cannot be turned off in our systems. They are usually only set in response to actions you take, such as setting your privacy preferences, logging in, or filling out forms. You can set your browser to block these cookies, but doing so may prevent parts of the website from working properly.

Analytics Cookies

These cookies collect information about how visitors interact with our website. We use them to understand user behavior, measure performance, and improve the user experience. Data collected through these cookies may also be used in combination with advertising cookies to deliver more relevant advertising content.

Advertisement Cookies

Advertisement cookies are used to deliver ads that are more relevant to you and your interests. They are also used to limit the number of times you see an advertisement and help measure the effectiveness of advertising campaigns. These cookies may be set through our site by advertising partners.

Functionality Cookies

These cookies allow the website to remember choices you make and provide enhanced, more personal features. They may be set by us or by third-party providers whose services we have added to our pages. Examples include remembering your language preferences or chat history.

7. Third-Party Links

Our website may contain links to other websites or platforms. We are not responsible for the content or privacy practices of those third parties. We encourage users to review the privacy policies of those sites before sharing any personal information.

8. Children's Privacy

Our services are intended for businesses and individuals aged 18 and older. We do not knowingly collect personal information from children under the age of 18.

9. Changes to This Privacy Policy

We may update this Privacy Policy from time to time. Any updates will be posted on this page with the revised date. Your continued use of our site after changes have been posted constitutes your acceptance of the updated policy.

Contact Us

If you have any questions or concerns about this Privacy Policy or how your information is handled, please contact us at:

Email: info@virtuepayments.com